How Foodservice Manufacturing Reps Prep for a Winning National Restaurant Show
The National Restaurant Association Show is one of the most valuable events of the year for operators, chefs, dealers, and manufacturers—but it can also be overwhelming.
With so much to see and so many people to connect with, the difference between a productive show and a busy one often comes down to how you approach it.
We connected with our sales leaders—who collectively bring decades of experience attending and working the show—to share their “must-do” strategies for creating multiple wins at NRA 2026.
1. Take Care of Logistics Early
Booking travel, hotels, and event registration in advance may seem straightforward, but it lays the foundation for a smoother overall experience.
Travel logistics shouldn’t be a distraction. Booking early keeps costs down, options open, and the team focused on what actually matters once we’re on the ground.
2. “Lock in your schedules before you land.”
You don’t need to overbook your schedule, but having a few key meetings lined up in advance can make a big difference. Ensure that any client who wants time has a confirmed slot on your calendar.
It ensures you connect with the people and partners who matter most—while still leaving room to explore and discover along the way.
3. Be Intentional with Your Time on the Floor
McCormick Place is expansive, and it’s easy to lose time navigating between booths.
Having a general plan—knowing which exhibitors you want to prioritize and when—can help you make the most of each day without feeling rushed.
4. Bring Something That Helps People Remember You
With so many conversations happening over a few days, a simple leave-behind can go a long way.
Whether it’s a business card or a quick overview of your team, it gives people an easy way to reconnect after the show.
5. Prioritize Time with Key Partners
While the show floor is great for discovery, some of the most productive moments happen in more focused conversations.
Setting aside time to connect with key partners—whether to align, plan, or explore opportunities—can help move things forward more efficiently once everyone is back.
6. Leave Room for Informal Connections
Some of the most valuable conversations happen outside of scheduled meetings.
Whether it’s a quick coffee, a dinner, or an unexpected run-in, these moments often lead to stronger relationships and new ideas.
7. Stay Aligned with Your Team
With so much happening at once, staying connected with your team throughout the show helps ensure you’re covering what matters most.
Quick check-ins can help you adjust in real time and make the most of new opportunities as they come up.
After the Show: Turning Conversations into Action
What happens after the National Restaurant Association show is just as important as the time spent on the floor.
A few simple steps can help maintain momentum:
- Share key takeaways and highlights with your team.
- Recap what stood out—new ideas, trends, or opportunities.
- Follow up with new connections while conversations are still fresh.
Timely follow-up helps turn initial conversations into meaningful next steps.
Connected for Growth
At Curate, we see events like the National Restaurant Association Show as more than just a showcase of products—they’re an opportunity to bring together the right people, ideas, and solutions.
That’s what Connected for Growth looks like in practice:
- aligning with partners.
- discovering new innovations.
- and finding better ways to support operators and teams.